Whether you are looking to manage all aspects of media relations, or the support of company-wide internal efforts, SKA has the experience to develop a public relations plan individualized for your needs. Our approach to a public relations strategy starts with discussions about what the customer wishes to accomplish. We discuss goals, key audiences, strengths and issues. The core public relations strategy is based on research; quantitative research as well as qualitative research such as focus groups.  We are well-versed in all components of public relations planning and tactical execution.

In addition, our public relations team can;

• Provide effective and timely dissemination of information to all levels of the customer's organization, as well as selected information to the general public.
• Initiate stakeholder interaction and coordination
• Support a wide variety of products:
• Website Home Page updates
• Updates/revisions to online directories
• Newsletters
• Historical documentation
• Trade magazine articles
• Press releases
• Plan and deliver customer's awards programs
• Plan, coordinate, and conduct customer-hosted workshops, conferences, and meetings (Local, National, and World-wide events)